Black Friday and Cyber Monday have passed, however online holiday shopping is far from over. According to ShopperTrak, Black Friday shopping at bricks-and-mortar stores in the US was down about 7.0% from a year ago, while on Thanksgiving Day sales were up 24.0%. The biggest winner by far was e-retail. A separate survey showed a 9.5% jump on Black Friday and a 14.3% increase on Thanksgiving Day for online sales over the same period last year.
Now that the orders are coming in, e-retailers must focus on keeping customers satisfied by ensuring they ship the right product, to the right customer, at the right time, every time. As we saw last year, just one shipping error or delay will cause many online shoppers, as well as brick & mortar shippers to leave a particular retailer. According to research by Voxware, 29% of respondents will stop shopping with a retailer entirely if they receive even one incorrect or late order. Incorrect and late deliveries are most often a result of limited visibility as well as an inability to use multiple different carriers effectively.
Not only do e-retailers need to be mindful of the delivery times they are promising their customer, they also need to look for alternative carries to bolster their shipping option. In order for e-retailers to ensure customer satisfaction, deploying a TMS Software that simplifies Multi-Carrier Shipping and increases visibility into every shipment is critical.
Precision Software gives e-retailers a high-powered transportation system with the visibility needed to facilitate collaboration with suppliers and distributors on a global basis: